AR/PR representing the vendors should read this first. It is very important to follow these guidelines if you want to get a briefing call set up for your client. Failure to follow these instructions will lead to a denial of potential briefing opportunity. Please cooperate.
Before setting up the call:
- Please keep in mind that we do not accept briefing calls for your press release. We will not consider any request for a briefing about a news release. We prefer an introduction to the company and periodic updates to help in our analysis. We do not do news articles based on press releases.
- Please check out the analyst focus areas / research agenda to see if the vendor is in a market segment of interest to our analysts. Please do not request briefings if they don’t fall in these focus areas. Also, keep in mind that we will decide, at our discretion, if any vendor or their offering falls into our focus areas. Similarly, sending a press release about vendors falling outside our focus areas will lead to us marking your email as spam. Please spend some time on our website learning about the research interests of our analysts before contacting us for a briefing.
- We would like to talk to every vendor at least once every six months (more if there are interesting/important developments), to learn about their product roadmap, customer wins and other strategies. After the first briefing, we will accept press releases sent by email for consideration. Sending press releases without, at least, one initial briefing with the vendor might not have the expected impact. Please set up an introductory call before sending press releases by email.
- No telephone or Skype calls unless it is authorized by us explicitly. Email is the preferred medium of communication. For briefing requests, please use the form under the analyst bio. For sending press releases by email, please use a pressrelease (at) rishidot (dot) com. If we follow you on Twitter, then you can pitch us on the networks. If you are pitching on Twitter, please do it within three tweets. If you need more than that, please use email instead.
- While pitching to us or while sending press releases, please be direct to the point with no bragging about the greatness of the company or the principals. Only a focussed pitching will get our attention. Please don’t send us press releases that talks about the awards won by your company or its principals. Please do not send us information about the list of conferences your company plans to attend. Any failure to follow these instructions will lead us to mark your email as spam.
- Don’t consider our acceptance to take part in the briefing call as a sign of our willingness to write about the product/service/company. Nor it is a sign that we are actively considering the vendor for our research reports. Any attempts to force our hand to write about a vendor or their product/service will lead to blacklisting of the vendor/PR Firm.
Briefing Our Analysts:
- Please send the slide deck at least 24 hours before the briefing time. Any failure to do so might lead to automatic cancellation of the briefing with no notice. For exceptions for unavoidable circumstances, please contact the analyst and get prior permission
- We would like to hear about the following in a presentation: Basic architecture of the product/platform, features/functionality, product roadmaps, use cases/case studies/customer wins, competitive landscape, future directions, etc.. Please refrain from saying we don’t see any competition in the market or just point out to large players in the segment. We would like to hear honest assessments about your competitors, large and small.
- Duration of the presentation (including any discussion and Q&A) should not exceed one hour. Along with the presentation using slides, we would like to see a demo wherever possible.
- Please send any relevant white papers and/or datasheets well before the briefing day. We need time to go through the supplied material before our call.
- Please use a conferencing system that works well on Mac, Linux, and Windows. We will not use restrictive conference systems.
- Vendors should avoid plain marketing pitches. We would prefer someone with a technical background to be present during the call.
- Please note that we will record our briefing calls for future reference. AR/PR team setting up the briefing call should get explicit permissions from the presenter and send it to us before the call. Failure to do so will cause automatic cancellation of the call with no notification.
If you agree to the conditions above, please go ahead and contact us to check our interest in a briefing call.